The joypreneur
about
timeline
Lori Anderson-Datus, fondly known as the heart and soul of The Joypreneur, brings over three decades of experience in graphic design, marketing, branding, and publishing to the table. Her journey is a tapestry of professional mastery and personal triumph. A seasoned graphic designer, astute marketer, and innovative publisher, Lori's career is a testament to her talent, tenacity, and unwavering faith.
Raised and rooted in the deep-south of Charleston, SC, Lori has a deep-seated passion for empowering small businesses and women to carve their own paths, Lori's mission transcends beyond mere business growth. It's about nurturing independence, fostering growth, and creating a lasting impact. Her journey through the complexities of life, including homeschooling for 13 years and navigating the challenges of a tumultuous first marriage, has imbued her with empathy, strength, and a unique perspective that she brings into her mentoring.
Lori’s life took a pivotal turn when she decided to leave the publishing world to establish her own company. This bold move marked the beginning of an empowering journey dedicated to helping others. She's not just building businesses; she's crafting legacies. Her experience with emotional and financial control in her past marriage fuels her determination to help women create their own incomes and break free from toxic codependence.
A planner addict with a love for historical fiction, Lori's personal hobbies include writing and painting – her creative first love. She believes in the power of lifting others through encouragement and thinking outside the box, qualities she attributes to her secret crush, McGyver. Her life is a blend of joy, creativity, and curiosity, values that she holds dear and instills in all her endeavors.
Now remarried to Byron, who brings laughter and light into her life, Lori is a mother to a blended family of six children. Her approach to life and business is unapologetically authentic, rooted in her Christian faith, and driven by a desire to make a meaningful impact on the world. Prepare to be inspired, empowered, and transformed – both in business and in life.
the heart & Soul
of the Joypreneur
meet lori
From art school grad to design maven at Marriott, I leapt into the world of colors and creativity. Then, I embraced the beautiful chaos of freelancing, motherhood, and homeschooling, while capturing life's moments through my lens in a booming photography business. My journey took a turn into publishing, where I steered my own magazine to a dazzling $3M success – and now I'm here, ready to take you on your next entrepreneurial adventure. Talk about a wild, blessed ride!
How it all started
The timeline
A fellow homeschool mama introduced me to Best Version Media. What started as a gig snapping photos, blossomed into a whirlwind of growth. I went from photographer to content coordinator, and then became the publisher of my very own magazine. We didn't just publish – we soared, bringing in a whopping $3M+ in revenue.
2016
Turned my lens to capture life's precious moments and voilà, a thriving photography business was born! 📸 Focused on families and weddings, I got to freeze time for those 'I do's and playful giggles. From the ground up, we created memories, not just photos.
2011
In less than two years after my youngest daughter's arrival, our family of five embarked on an adventure of a lifetime – homeschooling!
📚✏️ For the next 13 years, our home was filled with laughter, learning, and a whole lot of love. Who said school can't be fun with mom as the principal?
2003
Embraced the ultimate juggling act in 1995! 🎨 Launched into the freelance world, birthing my very own Graphic Design Business. But wait, there's more – became a SAHM to my son and first daughter! Talk about wearing multiple hats!
1995
Kicked off my journey in style, graduating with a Fine Arts degree from the fabulous Savannah College of Art & Design. Then, I took the leap into the design world with none other than Marriott. Talk about starting on a high note!
1991
I'm ready let's get started
Hey there, beautiful soul! Feeling that nudge to transform your dreams into dazzling reality? You're in the right place! I'm your go-to Joypreneur, here to sprinkle some sass, faith, and wisdom on your entrepreneurial journey.
Let's turn those 'one day' dreams into 'day one' plans! Whether it's branding that speaks your heart, marketing that dances to your beat, or building a legacy that sings your song, I'm here to guide, uplift, and cheer you on!
Together, we'll navigate the twists and turns of building a business that's as unique as you. We'll craft strategies that fit like a glove, design visuals that make your heart flutter, and create a brand story that echoes your voice. And the best part? We'll do it all while keeping joy at the forefront.
Ready to embark on this journey? Let's link arms and leap into a world where creativity meets purpose, and passion fuels success. Drop me a message, and let's start crafting a future that shines as bright as you do!
